Using the Location QR code goal, you could set up a goal for each Exhibitor which includes their name and logo. You then give each exhibitor their unique QR code for attendees to scan.
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In the Communications panel, select the EventStream option.
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Select the Engage tab and under Goals, select the Add Goal option.
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Enter a name (Exhibitor's name) and description (optional). Then, under Type, scroll down and select the Location (scan QR Code) option.
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Add your exhibitor's logo by selecting the Custom Icon option under Icon and then uploading the correct logo.
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Next, enter the amount of points for your goal and set the Personal Limit to 1. This means each attendee can only scan this goal once.
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Now Save.
You could also set this as a Location (using Beacon) goal type and then to populate your exhibition area with beacons set to a low range. This would work best if your stands are grouped into sections, and you put a beacon in each section.