May Webinar 2023 - Making Gamification Work for your Event

 Communications panel; look for the Quick action” buttons on the right-hand side – “Manage EventStream”. It’s a speech bubble with a paper plane in it. 

Once EventStream Manager opens, select the Engage tab, and work through each of the tabs for Goals, Badges, Prizes.

 You can also read the guide to Gamification - see our white papers and detailed guides page.

The coins/redemption desk would be the easiest way - people can use coins to purchase a coffee voucher. Then you organize separately with the coffee vendor to supply a free coffee to anyone who shows the voucher. You’d just work out with the coffee vendor beforehand a set limit to the total number of coffees, and how you’ll reimburse them.

You could do much the same thing by creating a badge called “Free Coffee”, which people show to your coffee vendor, as long as you’re not worried about people redeeming more than their fair share. 

A redemption desk is probably the best option for a big public type of event so you can offer great prizes/incentives and control them more – this is something you can on-sell to prospective exhibitors and also ask them to donate a prize (e.g. something of fairly low wholesale value to them but high retail value).

But if you really don’t want a redemption desk, and you want to make sure each attendee only claimed one coffee (or whatever the item is), you could do the following. We’re using coffee as an example, but more likely you’d do this for a more expensive item being earned less frequently.

Create a hidden goal called “Redeem a Coffee” with no points. Then either:

Give the coffee vendor a slimmed-down version of the Organizer App, so they could see if a person had already redeemed their coffee.

OR

Have the attendee show the coffee vendor their badge, and give the coffee vendor a QR code on a laminated card that they keep behind the counter. Anyone who shows the badge can scan the code. The ‘goal’ is achieved. By setting a personal inventory of 1, you can ensure attendees only redeem once, and you could also limit the total goal inventory for the event. 

Using QR codes for lead management, the Exhibitor will go into “Scan leads” on the app, scan the attendee’s QR code, and then the questions will pop up (on the Exhibitor’s app).  If you’ve set up “Exhibitor Lead Scan” as a goal, the above actions will trigger the goal being marked as achieved. 

The default set up would just show you that an attendee had visited “a stand” if you set that as a goal. The way that you’d usually handle this is to create a unique location QR code (or beacon)  for specific sessions / vendors.

This is because the ‘visit a stand’ goal would just be triggered by visiting any stand, whereas the location goal you can make unique to a specific stand or session. 

You can also log these as suggestions in our support portal (in the Community, Suggestions thread) and upvote these. (The suggestion being, you want a report filtered by stand visited without having to set them up as separate location goals.)

Using the goal called Location QR code, you could set up a goal for each Exhibitor which includes their name and logo. You then give each exhibitor their unique QR code. If you set a personal  limit of 1 per person, your attendees have to visit “x” number of stands (unique visits, not multiple times to the same stand) to earn a ‘passport’ badge. Another way to do this would be to group stands in similar locations together and you award the goal based on a beacon - it would just not be as specific to each stand, but you could still ensure people visited all areas of the hall. 

You could also award that manually by looking in the Engage Analytics app. 

Just consider that depending on your event, for all of the above, visiting exhibitors may need to attract a physical/actual prize or reward, because it’s not like delegates to a conference who are doing it for bragging rights – we’re asking customers/clients to engage with salespeople so need to offer an extrinsic incentive. 

We don’t believe there is! We’ve seen up to 60. You just have to think about whether you want to set unique goals for each stand if you have a lot of goals for people to scroll through.

You can limit not only when a goal is visible, but also when it’s ‘active’. So for example, you can have a goal to scan a particular QR code during the lunch break, and either:

- set the display time to be the specific time, so that it appears when the code is available (i.e. lunchtime)
OR
- make it not visible at all and just have it raise people’s curiosity when they scan it.

This helps prevent your list of goals from being too long. You can also motivate people by having a goal visible to ‘speak with exhibitors’ but the goal won’t be active until the floor space opens at 3pm – to build anticipation.

You can set up a prize draw along the lines of ‘win the chance to attend’. (as per normal process of running a prize draw). When you’ve picked the winner, you arrange with them free entry to the function (for example, by registering them as complimentary registration). 

To set up a prize draw, go to Communications panel, select “Manage EventStream” from Quick Tools (right-hand panel).

• Under the Engage tab, there are three headings: Goals, Badges, Prizes.
• Under Prize, select “Add Prize”.
• For Type, choose Prize Draw from the drop-down.
• You need to fill out name and description, and supply an image (maximum 1440 pixels wide – test images to make sure they appear correctly in smart devices).
• Nominate how many points are needed to get 1 ticket.
• (Enter this number in the “Attendees Receive 1 Ticket for Every (Ticket to Points Earned)” field.
• Order – you can set the order that prizes appear in the Attendee App. (Zero will be 1^st, 1 will appear second, and so on.)
• Filter Potential Winners – You can use this option to filter for the allowed attendees to participate in the prize draw. For example, you may wish to exclude staff, speakers or exhibitors from a prize draw. Be sure to follow any laws and regulations for your region in relation to running prize draws.
• You can also make the prize draw inactive for a time if needed (and reactivate it later).
• To draw the prize, use the EventStream Engage Analytics app, under Prize Draw.